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How to make money on YouTube

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So YouTube is in the top 5 most visited sites on the net, it’s addictive and has many millions of viewers logging on each day. And It’s because of its global reach that many of the top advertising agencies and global brands are starting to use the site to sell to advertisers. I remember only a few years ago when YouTube didn’t even have adverts, at most there were just a few banner ads. But these days almost every time you watch a video there is some kind of advert at the start, annoying to a point but I suppose they have to earn money too!

So what does all this mean for you? Well there is money to be made on YouTube but like everything it’s not easy and you definitely need to put your own spin on things.

YouTube partner program

So as I mentioned YouTube are now showing ads before many of the videos start to play, what’s new is that you can now get paid a percentage of the money YouTube makes from the ad if they show it on your video. So before you buy that Ferrari take note that the amount per view is very low and they only way you’ll make any real £££ is if the video goes viral. The thing is if it’s possible to go viral anywhere it’s online because if you create something people like it can be all over the web in days and that’s when the real money rolls in. For example that Charlie bit my finger video (which I really don’t get) made over a £100,000 for the creator.

A few things you have to bear in mind with the partner program though:

  • All work must be 100% original (you must own the rights)
  • To get accepted you need to be publishing videos regularly
  • Your video needs to make over £60  before you get paid for it (so you can’t make millions of low quality videos)

Sponsored videos

If you have a knack for creating viral content or even just something that gets people interested then sponsored videos could be an easier way to make money than the partner program. Big brands are really starting to embrace viral marketing as it gives them the potential to reach millions of people overnight for a fraction of the price of TV advertising. A great example is the “Old spice guy” commercials (yes they are commercials) on YouTube which went truly viral last year. Over a hundred million hits from essentially just a guy talking in a bathroom!

So how do you get these kinds of jobs? Well you have to get noticed, start by making  free videos for a local business and if it works you can bet other companies/advertisers will be contacting you. But there are two important points:

  • You need to promote the product/service too and not just make “a funny video”, remember it’s all about money for the advertiser!
  • You need hard numbers when pitching for work, being able to show over a million views on a video will be very impressive to any business owner.

Promote your own site/blog/product

You don’t just have to promote other peoples products or rely on YouTube to pay you pennies per thousand views! You can use the video to promote your own business or website. Again with this and the other methods of earning money you do need to be able to create videos that people want to watch and share. But if have that ability it’s a great way to drive massive amounts of traffic to your site.

All you have to do is watermark your video with your website address (don’t forget to put it in the description too) and people will be able to visit your site if they like what they see. Also since YouTube is owned by Google they are starting to incorporate YouTube videos into certain search results. Indeed for some high value terms on Google a YouTube video is often way ahead of larger established sites, this is incredible opportunity to make money if you have the right skills for creating content.

That’s all folks

So that’s my YouTube roundup! As you can see making money there isn’t a simple 1-2-3 process, for a start you need a lot of people (think thousands) to hit your video before you make any real money. But there are lots of opportunities too particularly the “sponsored videos” option, could be a pretty cool gig if you had a job creating viral videos for an ad agency, would it be like madmen? Until next time.


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